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Client:
GNP Insurance |
Product:
Insurance |
Agency / Production House:
Teran TBWA / 4 ½ Productions |
Director:
Norman Christianson |
Digital Effects Supervisor:
Mark Benard, Allan Henderson |
3D Animation:
Erik Ellefsen, Allan Henderson, Eric Petey |
Digital Compositing:
Kevin Genzel, Geoff Richardson |
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Description:
For this award winning, 60 second character animation commercial, the Lost Boys team was fortunate to be able to design, model and bring to life a crazy, scary clown, the hero character of the spot. The fantasy action takes place in a small boy's bedroom, under his bed. By the end of the spot, the clown has pulled off his head, it rolls out from under the bed and "dissolves" into sparkle dust from the light of the nightlight just as the boy wakes up.
Conceptual artwork was created in-house followed by six weeks of modeling and animation. Extra effort was spent on integrating the clown's look and action to the live-action and miniature model sets used in the nightmare world. Hair and cloth dynamics software was used to create the clown's realistic look.
Without a doubt this one of the team's favourite projects. It offered the creative design opportunities and character performance challenges that our effects artists and animators crave.
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